Eighteen checks, weighted by how often each one actually causes a rejection. Tick what you have genuinely done — the point is to find the gaps before a reviewer does.
Reviewers do not follow your happy path. This group causes more rejections than everything else combined.
Guideline 4.2, minimum functionality — the rule that catches "I built an app in 20 minutes" projects.
Entirely preventable, and among the most common rejections there is.
Mismatches between what you declared and what the app does.
Apple review typically takes 24–48 hours, up to 72 for a first submission, and is slower in September and December. A rejection resets the clock, so one rejection commonly turns a three-day launch into two to three weeks.
Review tightened in 2026 in response to the volume of hastily-built submissions, and AI-built apps are affected disproportionately — not because of how the code was written, but because they tend to look finished and break under real conditions.
Full walkthrough: from prompt to App Store · where AI builders fall down · which tool handles publishing for you
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